Our Service
- Market research, consumer research
- Competitive environment assessment
- Advisory service for Japan market entry
Hojosen Co. Ltd.
Japan based marketing consulting firm
Enable Successful Japan Market Entry through Translating Your Competitive Edge
“Hojosen” means “Auxiliary line” in English, which helps solve a plane geometry problem.
We will be the auxiliary line to demonstrate positive proof of your marketing plans.
Our Expertise
- Japanese consumer and market understanding
- Qualitative and quantitative analyses and syntheses
- Identification of the rules of game
5 reasons to choose us
Global experience
Experiences with global companies and many successful projects in collaboration with world-largest companies
Theoretical approach
We value academic theory and generalisation of learnings so as to make continuous and minimum-variance impacts on your marketing
Simple and Essential
We are seriously committed to “simple and essential”; we never keep up appearances by presenting a bulky report.
Honesty & Integrity
We provide all our clients need, which includes negative information; honesty and integrity is the most important value to us.
High Repeat
With above, over 90% of our users are repeat clients.
Cases
Japan Market Overview and Trend Analysis
- This identifies:
- Japanese consumer segmentation and size of prize
- Key insights of each consumer segment
- Recent trend of the category needs
- Positioning map of key companies/brands and future perspective
Team
Takayuki TAKAHASHI
President
Takayuki TAKAHASHI has his master’s degree in politics at Graduate School of Social Science University of Glasgow, UK. Prior to Hojosen, his career as a consultant and an analyst has been developed at Accenture, a domestic think-tank, Procter & Gamble and a domestic turnaround firm. He has more than 15 years of experiences in marketing, consumer research and data-analytics. Counting on his outstanding capabilities, not a few of former colleagues have asked for his support in marketing, consumer/market understanding and analyses. He is also qualified as an educator and worked as a part-time lecturer at Osaka Gakuin University, Japan, in 2018-2019.
Rie ADACHI
Analyst
Rie ADACHI has her master’s degree in engineering science at Osaka University Graduate School of Engineering Science. Prior to joining Hojosen, her career as a researcher has been developed at Japanese domestic company. She has expertises in marketing science by leading a number of projects with both global and Japanese companies.
Previous career: Domestic Electric Appliance Company
Sachiko KANASE
Analyst
Sachiko KANASE has her master’s degree in agriculture at Hokkaido University Graduate School of Agriculture. Prior to joining Hojosen, she has a strong career at one of the biggest Japanese speciality retailers as a manager of a store. She was responsible for NOS growth and organisation building. At Hojosen, she takes advantage of her expertises in retailer environment for various projects in addition to her analytical contribution.
Previous career: domestic speciality retailer of private label products
About Hojosen
- Company Name
- Hojosen Co. Ltd.
- Headquarter
- 5F Fujishin Bldg, 4-4-18 Kitanagasa-dori, Chuo-ku, Kobe, Japan 650-0012
- Tokyo Office
- 602 Ouchi Bldg, 1-19-10 Miyamachi, Fuchu, Tokyo, Japan 183-0023
- President
- Takayuki Takahashi
- Capital
- 3,000,000 JPY
- Fiscal year
- 1st Oct – 30th Sep